About HALEY
Yiwu Haley Brilliant International Trade Co., Ltd.
Founded on July 17, 2014, the headquarters is located in Urumgi, “the heart of Asia”, the main business of small household appliances at home and abroad trade and production business, products are exported to Russia and five Central Asian countries, the same year founded its own brand “HALEY”. The company integrates R&D, design, manufacturing, logistics, sales and service, and then opens a branch in Yiwu City, the “world capital of small commodities” to expand its business to Southeast Asia, the iddle East and Africa. In the era of “Internet +”, it sets up a subsidiary in Changsha to expand its e-commerce platform business.
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Brand Values
Committed to superior quality and driven by innovation, HALEY Small Appliance Suppliers remain user-focused and act with integrity and responsibility, crafting every product with meticulous care.
Vision
To become the world’s leading small appliances brand, shaping ideal homes and driving industry leadership.
Mission
To empower lives through small appliances, enhance the quality of life for families worldwide, advance industry development, and uphold our social responsibilities.
Our History
For nearly 30 years, HALEY has been a highly respected small appliance brand, continuously evolving through expertise and innovation.
HALEY Became Market Leaders
By 2024, HALEY offered 60+ categories, 1,200+ SKUs, and operated in 100+ countries. Its 20+ exclusive agents achieved record growth.
HALEY Recruit Exclusive National Agents
In 2013, HALEY recruited exclusive national agents despite market risks, establishing a strong global distribution system.
HALEY Became a Landmark in Yiwu
In 2004, HALEY became a landmark brand in Yiwu International Trade City, trusted worldwide for quality and integrity.
HALEY Brand Founded
HALEY was founded with a focus on innovation and global household appliances.
What Drives Our Growth?
Innovation-Driven
HALEY invests a significant portion of its revenue annually in new product development, supported by a professional cross-disciplinary R&D team. This enables continuous launches of innovative small appliances, such as smart temperature-controlled kitchen devices and cutting-edge beauty instruments.
Quality Control
Recognizing that product quality is the lifeline of a business, HALEY enforces strict standards on supplier production. From sourcing raw materials to manufacturing, every step ensures consumers receive high- performance, durable products.
Supply Chain Optimization
HALEY carefully selects and maintains stable partnerships with top-tier suppliers. Through joint development and shared information, it ensures timely, stable raw material supply while reducing costs and enhancing quality, delivering more competitive products to customers.
Supply Chain Optimization
HALEY carefully selects and maintains stable partnerships with top-tier suppliers. Through joint development and shared information, it ensures timely, stable raw material supply while reducing costs and enhancing quality, delivering more competitive products to customers.
The Power of The Team
It is this elite team-led by the founder, driven by the sales force, and enhanced by the creative shooting team-that forms the powerful engine propelling HALEY toward its goal of becoming a global leader in small appliances.
HALEY Brand Founder–Sara
Over nearly 30 years, Small Appliance Brand has grown from a dream into a remarkable journey. We are deeply grateful for the trust of our consumers, the dedication of our team, and the support of our partners.
Committed to quality, we refine our products with professionalism and innovation. Looking ahead, we will continue to strive forward, uncovering needs, enhancing craftsmanship, and optimizing services, as we create more shared successes together!
Enterprising Sales Team
HALEY’s sales team is a highly skilled force, active worldwide and serving as the vital link between the brand and consumers.
With members from diverse cultural backgrounds and extensive sales experience, they deeply understand the features and benefits of HALEY products. Whether it’s the efficiency of kitchen appliances or the gentle care of beauty and personal care products, they deliver expert, tailored recommendations to meet customer needs.
Creative Unlimited Material Production Team
To meet the demands of diverse online and offline promotional channels, HALEY’s content creation team produces a wide array of materials, including short videos, detailed articles, and product demo animations. These assets are perfectly tailored for the fast-paced nature of social media and the static display needs of physical stores. Combining
visual and textual appeal, they breathe life into the brand’s promotions, capturing the attention of countless consumers and serving as an essential force behind HALEY’s soaring success.
Strategy of Sustainable Development
As a one-stop service provider for kitchen, beauty, and other small appliances, HALEY has dedicated nearly 30 years to enhancing the quality of life for consumers worldwide. We understand that a stable and dynamic supply chain relies on diverse, high-quality suppliers. Guided by principles of fairness, transparency, and equity, we carefully select partners globally, prioritizing cost efficiency alongside manufacturing processes, quality control, and innovation capabilities.
Every supplier, regardless of product type, undergoes rigorous on-site inspections and sample testing before establishing long-term partnerships to ensure reliability at the source.
HALEY is equally committed to social responsibility. Our team travels worldwide to potential partner factories, assessing production equipment and capacity while prioritizing shared values and ethical practices. We are determined to avoid working with suppliers where employees endure harsh conditions or excessive hours. Instead, we strive to improve labor conditions and foster sustainable practices.
HALEY is Equally Committed to Social Responsibility.
Looking ahead, HALEY will remain true to its mission, upholding ethics and social responsibility. Together with our partners and employees, we will illuminate the industry’s path forward and craft an even more remarkable future.
Want to Talk to us?
We’ d Like to Hear from You!
Speak with a trusted advisor, HALEY honestly looking forward to cooperating with you to create a bright future! please feel free to leave an inquiry at any time!