About HALEY – Trusted Home Appliance Manufacturer for Global Brands
Reliable Home Appliance Manufacturer and Supplier in China
Founded in 2014, Huangshi Huihuang International Trade Co., Ltd., owner of the HALEY brand, is a professional home appliance supplier and global supplier in China. Headquartered in Urumqi, Xinjiang, HALEY specializes in kitchen appliances, household appliances, and personal care products, providing comprehensive sourcing, customization, logistics, sales, and after-sales solutions for international customers.
Supported by an experienced product development team, reliable manufacturing resources, and a well-established supply chain, HALEY serves importers, wholesalers, distributors, retailers, and home appliance brands worldwide. We provide flexible OEM and ODM services, including logo customization, product colors, functions, packaging, instruction manuals, voltage, plug types, and market-specific configurations.
HALEY offers an extensive product portfolio covering air fryers, electric kettles, blenders, juicers, stand mixers, meat grinders, coffee machines, vacuum cleaners, garment steamers, fans, personal care appliances, and many other small household appliances. With thousands of available models, customers can source multiple product categories from one reliable partner, helping simplify procurement and strengthen their local product portfolios.
To support international market development, HALEY has established an overseas business operation in Yiwu, one of China’s most important global trading and sourcing centers. This strategic location enables our team to respond quickly to customer inquiries, coordinate products and shipments efficiently, and connect global customers with China’s extensive manufacturing and supply-chain resources.
HALEY has also developed a cross-border e-commerce operation in Changsha, strengthening the company’s digital marketing, content creation, online customer acquisition, and global brand promotion capabilities. By combining traditional international trade with digital commerce, HALEY provides partners with more efficient communication, professional marketing support, and faster access to product information.
Today, HALEY products are supplied to more than 80 countries and regions across Central Asia, Europe, the Middle East, Africa, Southeast Asia, and Latin America. Our understanding of different markets allows us to provide suitable custom home appliances recommendations based on local consumer preferences, electrical standards, sales channels, price positioning, and certification requirements.
Driven by the values of innovation, quality, reliability, and long-term partnership, HALEY is committed to helping global customers build competitive home appliance businesses. Whether you are looking for branded distribution, wholesale supply, private-label manufacturing, or customized product development, HALEY provides dependable products and professional support from initial inquiry to final shipment.
Partner with HALEY and gain a reliable Chinese home appliance supplier dedicated to stable quality, flexible customization, efficient service, and sustainable global growth.
Brand Values
Committed to superior quality and driven by innovation, HALEY Small Appliance Suppliers remain user-focused and act with integrity and responsibility, crafting every product with meticulous care.
Vision
To become the world’s leading small appliances brand, shaping ideal homes and driving industry leadership.
Mission
To empower lives through small appliances, enhance the quality of life for families worldwide, advance industry development, and uphold our social responsibilities.
Over a Decade of Advancing Home Appliances
Since 2014, HALEY has been committed to delivering reliable and innovative small home appliances to global markets. By combining strong supply-chain capabilities, extensive international experience, and continuous product development, we help distributors, retailers, and appliance brands bring practical, efficient, and competitive home appliance solutions to consumers worldwide.
2002–2014 | The Beginning
HALEY’s journey began with the wholesale distribution of small household appliances. During this period, the business gradually expanded from domestic wholesale operations into international trade, building valuable experience in product sourcing, market development, and customer service.
2014 | The HALEY Brand Was Established
In 2014, Huangshi Huihuang International Trade Co., Ltd. officially established the HALEY brand. The company began developing its own products and introduced a long-term brand strategy focused on reliable quality, practical innovation, and international market expansion.
2015 | Entering International Markets
HALEY formally launched its import and export business in 2015. Its products successfully entered markets including Russia, Kazakhstan, Kyrgyzstan, Uzbekistan, and other countries and regions. This milestone marked the beginning of HALEY’s rapid global development.
2016 | Expanding Production Capabilities
As the company grew, HALEY expanded its production and supply-chain capabilities. The company strengthened cooperation with experienced manufacturing partners while gradually improving its independent product development, quality control, and production-management systems.
2017–2018 | Product Development and Global Design
HALEY further strengthened its product-development capabilities by integrating international design concepts with the needs of different regional markets. Products were continuously improved in terms of appearance, functions, voltage standards, specifications, and user experience.
During this stage, HALEY began transforming from a traditional trading business into a comprehensive home-appliance brand with stronger product development, supply-chain management, and international service capabilities.
2019–2022 | Digital Management and Rapid Growth
HALEY introduced an ERP management system to improve order management, cost control, inventory planning, production coordination, and delivery efficiency.
At the same time, the company continued to develop new products and expand its product portfolio. New sales channels, including cross-border e-commerce and online platforms, became important drivers of business growth and helped HALEY reach more international customers.
2023–2024 | Brand Upgrade
HALEY launched a comprehensive brand upgrade to create a more modern, professional, and internationally recognizable brand image.
The company improved its visual identity, product presentation, packaging design, marketing materials, and customer-service system. With a renewed brand vision, HALEY continued to provide reliable and convenient home-appliance solutions for customers around the world.
Today | Building Long-Term Global Partnerships
Today, HALEY offers a wide range of kitchen appliances, household appliances, and personal-care products. Supported by flexible OEM and ODM services, strict quality control, a reliable supply chain, and multilingual customer support, HALEY works closely with importers, wholesalers, distributors, retailers, and brand owners worldwide.
From a small appliance wholesale business to an international home-appliance brand, HALEY remains committed to innovation, quality, integrity, and long-term cooperation.
HALEY — Smart Appliances, Better Living.
What Drives Our Growth?
Market-Oriented Product Development
HALEY continuously follows global market trends and changing consumer needs to develop practical, competitive, and user-friendly home appliances. Working closely with experienced product designers, engineers, and manufacturing partners, we improve product functions, appearance, performance, and usability for different international markets.
From kitchen appliances and household cleaning products to personal care devices, HALEY regularly expands and upgrades its product portfolio to help distributors and brand partners respond quickly to new market opportunities.
Strict Quality Management
HALEY regards product quality as the foundation of long-term business growth. We implement quality control throughout the sourcing and production process, covering raw materials, components, product assembly, functional testing, appearance inspection, packaging checks, and final pre-shipment inspection.
By maintaining clear quality standards and closely monitoring production, we help ensure that every product delivers reliable performance, durability, and consistent quality.
Reliable Supplier Partnerships
HALEY has built long-term relationships with experienced manufacturers and component suppliers across China. Each partner is carefully evaluated based on production capability, quality management, delivery performance, technical expertise, and cooperation efficiency.Through stable communication, coordinated production planning, and continuous product improvement, we maintain reliable supply while controlling costs and supporting consistent product quality.
Efficient Supply Chain Managementon
Supported by strong sourcing resources and international trade experience, HALEY continuously improves its end-to-end supply chain management. From product selection and order planning to production follow-up, quality inspection, warehousing, and shipment coordination, every stage is managed efficiently.
Our flexible supply chain enables us to support sample orders, mixed-product purchases, bulk orders, OEM and ODM projects, and long-term distribution programs for customers worldwide.
Global Market Experience
HALEY’s growth is also driven by its expanding international market network. With products supplied to more than 80 countries and regions, we understand that each market has different requirements for voltage, plug types, certifications, packaging, functions, appearance, and pricing.
This experience allows us to provide more suitable product recommendations and customized solutions for importers, wholesalers, distributors, retailers, and home appliance brands.
Customer-Focused Service
Fast communication and professional service are essential to successful international cooperation. HALEY provides customers with support in product selection, quotations, sample testing, customization, production follow-up, logistics coordination, marketing materials, and after-sales service.
By responding quickly and working closely with our partners, we aim to build reliable, efficient, and long-term business relationships.
The Power Behind the HALEY Team
Behind every HALEY product is a dedicated team working together to transform market needs into reliable home appliance solutions. From brand leadership and electronic home appliances brands development to production coordination, international sales, and after-sales support, each department plays an important role in the continued growth of HALEY.Since its establishment in 2014, HALEY has remained committed to quality, innovation, professional service, and long-term cooperation. Our team works closely with manufacturing partners, distributors, importers, wholesalers, retailers, and appliance brands to bring practical and competitive home appliances to markets around the world.
Visionary Leadership and Brand Development
The story of HALEY began with a vision of creating a better and more comfortable life through practical home appliances.
The brand’s development was inspired by the founder’s family experience and entrepreneurial journey from Hunan to Xinjiang. Their determination, hard work, and desire to improve everyday family life laid the foundation for the values that continue to guide HALEY today.
In 2014, the HALEY brand was officially established. From the beginning, the company focused on combining product functionality, modern design, reliable quality, and genuine care for consumers.
Under the leadership of the founder, HALEY has gradually expanded from a regional home appliance business into an international brand serving customers across Central Asia, Europe, the Middle East, Africa, Southeast Asia, and Latin America.
The management team continues to guide HALEY with a clear mission: to understand market needs, improve product quality, strengthen customer service, and create long-term value for global partners.
Market-Oriented Product Development Team
Product development is one of the key forces behind HALEY’s growth.
Our product team closely follows global consumer trends, technological developments, and feedback from distributors in different markets. By working with experienced designers, engineers, component suppliers, and manufacturing partners, we continuously improve product performance, appearance, convenience, and energy efficiency.
HALEY’s product development covers kitchen appliances, household cleaning appliances, personal care products, and other small home appliance categories.
The team also considers the specific requirements of different international markets, including:
- Voltage and frequency
- EU, UK, US, and other plug types
- Product capacity and power
- Local consumer habits
- Packaging languages
- Functions and price positioning
- Market certification requirements
This market-oriented development approach allows HALEY to provide suitable products for different customer groups and distribution channels.
Research and Product Innovation
Innovation at HALEY is not limited to adding new technology. It is about making appliances more practical, efficient, user-friendly, and suitable for modern lifestyles.
Our product and technical teams continuously explore improvements in product structure, materials, functions, safety, energy efficiency, and intelligent operation. Through cooperation with professional manufacturing partners, we help develop and upgrade products according to changing market demand.
From digital controls and preset programs to improved motors, safer materials, multifunctional designs, and energy-saving features, every improvement is intended to create greater value for consumers and business partners.For OEM and ODM customers, the team can also support product customization in areas such as appearance, color, logo, packaging, specifications, functions, instruction manuals, and market-specific configurations.
Professional International Sales Team
HALEY’s international sales team serves as the connection between customers, products, manufacturing partners, and the global market.
With experience in international trade and regional market development, the team understands that every customer has different requirements. Product preferences, budgets, electrical standards, packaging needs, purchasing quantities, and sales channels can vary significantly from one market to another.
Our sales specialists provide professional support throughout the cooperation process, including product recommendations, quotations, sample arrangements, OEM and ODM consultation, order follow-up, logistics coordination, and regional market development.Rather than simply selling products, the team aims to help customers build suitable and competitive home appliance portfolios for their local markets.rs, bulk purchases, and long-term distribution projects.
Customer-Focused After-Sales Service
Customer satisfaction remains an important priority for HALEY.
Our service team continuously improves communication procedures and after-sales support systems to provide customers with fast, accurate, professional, and friendly assistance. Support may include product operation guidance, installation information, maintenance recommendations, spare-parts coordination, and solutions for quality-related concerns.
HALEY has also developed regional service and communication capabilities for overseas markets, particularly in areas where the brand has established long-term distribution partnerships.
Through organized customer-service management and regular follow-up, the team collects customer feedback, tracks service satisfaction, and uses this information to improve products and cooperation processes.
Our goal is not only to complete an order but also to support customers throughout the product life cycle and build lasting business relationships.erm distribution projects.
Working Together for Global Growth
The strength of HALEY comes from the cooperation of every department.
Leadership defines the direction. The product team studies market demand. Technical partners improve product performance. Production and quality teams ensure stable supply. Sales specialists connect HALEY with global customers, while the after-sales team supports long-term cooperation.
Together, these teams form the power behind the HALEY brand.
As HALEY continues to expand internationally, we will remain committed to reliable quality, practical innovation, efficient service, and mutually beneficial partnerships. By working closely with distributors, importers, wholesalers, retailers, and appliance brands, we aim to bring dependable home appliance solutions to more families and markets worldwide.
Quality & Compliance
Our products comply with international certification standards, including CE, RoHS, and EAC for Russia and the Eurasian Customs Union.
STRATEGY FOR SUSTAINABLE
DEVELOPMENT
Building a reliable, efficient, and responsible global home appliance supply network
Responsible
Supplier Selection
We evaluate manufacturing partners for quality, capacity, technical capability, and delivery reliability.
Quality at
Every Stage
Strict quality management covers sourcing, production, testing, packaging, and final inspection.
Efficient & Flexible
Supply Chain
Optimized planning and logistics help shorten lead times and support diverse order needs.
Environmental
Responsibility
We support durable, energy-efficient products and reduce unnecessary packaging and waste.
Ethical & Long-Term
Cooperation
We value fairness, transparency, safe workplaces, and responsible business partnerships.
Growing with
Global Partners
We work with importers, distributors, and brands to build a sustainable future together.
Want to Talk to us?
We’ d Like to Hear from You!
Speak with a trusted advisor, HALEY honestly looking forward to cooperating with you to create a bright future! please feel free to leave an inquiry at any time!